STEP INTO THE WORLD OF STAR WARS
In May 2022, Meta and ILMxLAB launched an immersive brand activation at Disney Springs, inviting fans to experience Star Wars: Tales from the Galaxy’s Edge on the Meta Quest 2 VR headset. This interactive exhibition transported guests to the planet Batuu, where they could step into the Star Wars universe like never before. Featuring ILMxLAB’s cutting-edge storytelling and high-quality VR graphics, the activation provided a thrilling, hands-on introduction to virtual reality gaming. It offered fans a unique chance to explore the expanding world of Star Wars in an unforgettable, interactive way.
Reaction AV played a key role in transforming the event space into an immersive, visually stunning environment that complemented the VR experience. Guests were welcomed by three entry LED walls, each measuring 4.92 feet wide by 8.2 feet tall, setting the stage for their adventure. Inside the lobby, three double-sided LED walls, standing at 4.92 feet wide by 11.48 feet tall, served as digital signage for branding and event messaging. Light bars were strategically placed throughout the space, enhancing the futuristic atmosphere and reinforcing the cinematic feel of the Star Wars universe.
Lighting was strategically designed to enhance the stage, highlight signage, and create a polished atmosphere. With distinguished speakers, including the Mayor of Long Beach, crisp and balanced audio was essential. Our expert audio configuration ensured every word was heard with clarity.
Creating a visually compelling environment that seamlessly integrated with the VR experience was a key challenge. Reaction AV carefully positioned high-resolution LED walls and digital signage to enhance the storytelling without distraction while ensuring durability for thousands of attendees. The result was a visually immersive space that reinforced the Star Wars universe, complementing the Meta Quest 2 experience with dynamic lighting and seamless AV execution. By delivering a high-quality, engaging setup, Reaction AV helped bring Tales from the Galaxy’s Edge to life, setting a new standard for immersive brand activations.
