Bringing Magic to the Masses: Powering MagicCon & Pro Tour Aetherdrift
At MagicCon Chicago 2025, Reaction delivered full-scale event technology solutions, elevating both the fan experience for 17,000 attendees and the prestigious Magic: The Gathering Pro Tour Aetherdrift tournament where 349 elite players battled for coveted invitations to the Magic World Championship.
We transformed the massive 283,000 sq. ft. Exhibit Hall into a thriving battleground, fully immersing players in the world of Aetherdrift with cutting-edge event technology. But the magic didn’t stop there—our 4K broadcast production delivered every intense match and strategic play to fans worldwide, streaming 10-12 hours a day on YouTube & Twitch with flawless clarity and precision.
We designed a state-of-the-art main stage, where fans engaged with the latest news, insights, and previews from Wizards of the Coast and Live Commander Games. Every event came to life under our expert lighting design, dramatically illuminating the massive dinosaur skull centerpiece. With towering projector screens, all 4,000 attendees had the best seat in the house, ensuring no one missed a second of the magic!
